SOCIAL MEDIA BASICS
For Project ReFind members - April 10, 2024
CANNOT LIVE WITHOUT THIS
Free- Limited but still good photo/video selection
Pro - $119.99 per person per year - 1M Photos/videos incredible templates, 20+ AI Tools, Direct Upload to Platforms
Pro Free for Registered Non-Profits
HARO (Help a Reporter Out re-opened), Qwoted available
Online platforms connect public relations professionals with source-seeking journalists, subject matter experts, and other business leaders. mission is to make easier for media professionals to find trustworthy sources quickly, offering professionals in PR relationships with media and press coverage.
CREATES ONE LINK FOR MULTIPLE LANDING PAGES/PRODUCT SITES ETC
Sites where reporters post when they need pros for stories, can range from NYT to Blogs and podcasts. Great PR.
META (FB) / TWITTER (X)
Link personal and professional page if you like
Create OR Link multiple pages for free
events, advertising, schedule posts
(Careful with promoting here)
SOCIAL MEDIA
VISUAL. STORIES. Can't link product in message, can use linktree in bio
OTHER SOCIAL MEDIA
SUBSTACK, REDDIT, TIKTOK, INDUSTRY SPECIFIC SITES, NEXTDOOR, ETC, ETC
Choose where you want to spend your time and where your audience is...meta skews older so it's big for me. I can also click test, find groups etc. You can't be all things to all people. Targeted is better than wide. You will save time and money.
P.S. Some of these things are really fun if all you want to do is entertain the family on your FB page. Can also be used if you're involved in philanthropic groups etc.
REBECCA FORSTER